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CAS 283- Exam 1 (2)22 cards
Tagged as: sociology, computer science, fitness, languageCopy deck
Technology is the primary cause of major social transformations. And Technology dictates the construction of society and the way we think.
There is a lack of NVs. There is reduced interactivity.
Any element that acts upon and influences the delivery of the message.
"Instrument of the Devil": It opened the door to a variety of social evils.
All CMC is less personal than FtF. Relational info is derieved from the NV cues that are absent in CMC
Social Presence Theory. Lack of Social Context Theory. Media Richness Theory
impression formation ability.
Individual cognition. Social interaction. The level of institutions.
Technology is subordinate to the way it is used and it's sociology, historical, and culturally specific context.
Technology is a subordinate. And What is technology designed to do versus what people do with it?
E-mail and computer conferencing lead to reduced affect and solidarity. And the functions of NVs in FtF are unmet in CMC.
Face to Face
Social presence is involvement with the target of conversation. With less presence, it is more personal with less warmth. Few cues leads to less social presence.
The absence of NV cues in FtF deters impression formation. Without cues, people are self-focused.
More cues means more richness. Rich media are good for complex theory. Rich media facilitate debatable reduction. More NV cues leads to richer media messages, and reduced equivocality. With richer media there is a more interesting experience.
Access and Speed. Variety of activites. Ease of use. Daily Routine (ritualized activity. Social Connections. Technology Savvy.
1. Ability to personalize messages. 2. Capacity for natural language. 3. Potential for immediate feedback. 4. Multiplicity of cues.
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