CAS 283- Exam 1 (2)22 cards

Tagged as: sociology, computer science, fitness, language

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1

Technology Determinism:

Technology is the primary cause of major social transformations. And Technology dictates the construction of society and the way we think.

2

Why is CMC impersonal?

There is a lack of NVs. There is reduced interactivity.



5

CMC began through ____ _____.

Continued Growth.

6

Constraints:

Any element that acts upon and influences the delivery of the message.

7

CMC is referred to what?

"Instrument of the Devil": It opened the door to a variety of social evils.

8

Cue Filtered Out Perspective:

All CMC is less personal than FtF. Relational info is derieved from the NV cues that are absent in CMC

9

Culnan and Markus (1987) presented three theories. What were they?

Social Presence Theory. Lack of Social Context Theory. Media Richness Theory


11

Reduced interactivity reduces the...

impression formation ability.

12

Technology is the primary cause of major social transformations at what three levels?

Individual cognition. Social interaction. The level of institutions.


14

What is technology subordinate to?

Technology is subordinate to the way it is used and it's sociology, historical, and culturally specific context.

15

Social Constructivism:

Technology is a subordinate. And What is technology designed to do versus what people do with it?

16

How does CMC weaken communication?

E-mail and computer conferencing lead to reduced affect and solidarity. And the functions of NVs in FtF are unmet in CMC.

17

FtF:

Face to Face

18

Social Presence Theory (1976):

Social presence is involvement with the target of conversation. With less presence, it is more personal with less warmth. Few cues leads to less social presence.

19

(Lack of Social Context Theory) What happens in the absence of NV cuces in FtF?

The absence of NV cues in FtF deters impression formation. Without cues, people are self-focused.

20

Media Richness Theory

More cues means more richness. Rich media are good for complex theory. Rich media facilitate debatable reduction. More NV cues leads to richer media messages, and reduced equivocality. With richer media there is a more interesting experience.

21

Why is the internet indispensable?

Access and Speed. Variety of activites. Ease of use. Daily Routine (ritualized activity. Social Connections. Technology Savvy.

22

(Media Richness Theory) What are the functions of cues?

1. Ability to personalize messages. 2. Capacity for natural language. 3. Potential for immediate feedback. 4. Multiplicity of cues.