This course isn’t just theory; it’s your passport to practical mastery. Explore AI’s impact on marketing strategy, customer insights, automation, creativity, and social media. Ideal for professionals seeking in-demand skills
This course provides a comprehensive introduction to the application of AI in digital marketing. Students will learn to utilize AI for tasks such as competitive analysis, customer segmentation, and campaign automation to enhance marketing strategies, personalize content, optimize performance, and drive better results in a dynamic digital landscape.
This course is ideally suited for marketing professionals, entrepreneurs, and business owners who are keen on leveraging AI to enhance their digital marketing efforts. A basic understanding of marketing principles is beneficial.
This course is designed for creative professionals, marketers, strategists, and entrepreneurs who wish to acquire a competitive edge in digital marketing through AI.
Students can apply the skills learned to optimize digital marketing strategies in real businesses, enhance customer interaction through personalized content, increase engagement across digital platforms, and improve overall marketing performance using AI-driven insights and tools.
Module 1: Strategy, Insights, and Application
Module 2: AI-Powered Creativity: Transforming Design, Video, Music, and more
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Learn the fundamentals of Artificial Intelligence with a combination of AI fundamentals and an overview of the rich Linux Foundation AI & Data projects ecosystem. It is well-suited for any kind of AI adopter, regardless of the professional background and level of technical knowledge.
In this course, you will explore the very essence of human progress with influential researchers, business leaders, experts, and practitioners from diverse fields. Learn how to integrate Artificial Intelligence into your company’s culture, enhancing organizational capabilities, and cultivating strong relationships with your customers. Gain deep insights into AI’s impact on business, society, and your own future, and get tools and actionable ideas to stay ahead in a rapidly changing world.
Learn with Jonah Berger, renowned professor of Marketing at the Wharton School of the University of Pennsylvania and expert in human influence and decision-making, how to generate more sales through studying your consumers and their behavior.
