Sustainable Marketing in Agri-Food Systems

Course Description

Welcome to the exciting world of Sustainable Marketing in Agri-Food Systems! This intermediate-level course, offered by DoaneX, is designed to equip you with the knowledge and skills necessary to create effective marketing strategies that support the sustainability of the agri-food industry. As a student, you'll dive deep into the motivations, drivers, and impacts of food innovation, exploring how these factors shape the future of our food systems on local, national, and global scales.

What Students Will Learn

• Application of marketing concepts to sustainable agriculture and food innovation
• Identification of creative market entry strategies
• Utilization of economic principles for formulating pricing strategies
• Development of authentic positioning, distribution, promotion, and communications for sustainable agri-food systems
• Creation and promotion of food futures for organizations, communities, and the world
• Identification of target audiences and their needs
• Leveraging communication and media to promote new products, programs, and systems

Pre-requisites

To excel in this course, you should have either:

• A Bachelor's degree, or
• 5 years of experience in a related field

Course Content

• Sustainable marketing concepts and principles
• Food innovation drivers and impacts
• Long-term perspectives on local, national, and global food systems
• Creative market entry strategies
• Economic principles for pricing strategies
• Authentic positioning and distribution methods
• Effective promotion and communication techniques
• Target audience identification and analysis
• Future-focused thinking and scenario planning for food systems

Who This Course Is For

• Business professionals looking to specialize in sustainable agribusiness
• Marketing specialists interested in the agri-food sector
• Entrepreneurs planning to enter the sustainable food market
• Agribusiness managers seeking to incorporate sustainability into their marketing strategies
• Anyone passionate about shaping the future of food systems through innovative marketing approaches

Real-World Applications

• Developing marketing campaigns for sustainable food products
• Creating business plans for innovative agri-food startups
• Advising companies on sustainable practices in the food industry
• Designing communication strategies to promote sustainable food choices
• Conducting market research for sustainable agribusiness ventures
• Implementing pricing strategies for eco-friendly food products
• Crafting brand positioning for sustainable food companies
• Developing distribution networks for locally-sourced produce
• Creating educational campaigns about sustainable food systems
• Consulting on policy development for sustainable agriculture