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edX: Intro Course: Data Storytelling

by edX

Data Visualization and Storytelling

Course Description

Welcome to "Data Visualization and Storytelling," an innovative course designed to transform you into a master of data-driven narratives. In this comprehensive program, you'll learn how to harness the power of visual design and storytelling to convert complex data into compelling, actionable insights that drive business decisions. Using Google Data Studio and applying fundamental design principles, you'll develop the skills to create impactful visualizations and presentations without the need for coding expertise.

What students will learn from the course

Translate raw data into accessible visualizations for non-technical audiences
Apply visual design theories and data analysis skills to convey meaning effectively
Understand and implement the principles of effective storytelling with data
Create and customize data visualizations using Google Data Studio
Design impactful reports and dashboards that meet business needs
Utilize presentation tools and techniques to engage and inform viewers

Prerequisites or skills necessary to complete the course

This course is designed for beginners, and there are no specific prerequisites. However, basic familiarity with data concepts and business analytics would be beneficial.

What the course will cover

Visual Design principles and best practices
Data Reports creation and customization
Dashboard design and implementation
Storytelling techniques for data presentation
Google Data Studio functionality and features
Presentation skills and tools for data-driven narratives

Who this course is for

This course is ideal for early career professionals looking to enhance their skill set and advance to strategic roles. It's perfect for:

Business analysts seeking to improve their data visualization skills
Marketing professionals wanting to create more impactful reports
Project managers aiming to present data-driven insights effectively
Aspiring data scientists looking to develop their storytelling abilities
Anyone interested in learning how to communicate complex information visually

How learners can use these skills in the real world

Creating persuasive presentations for stakeholders and executives
Designing intuitive dashboards for monitoring key performance indicators
Developing visually appealing reports that clearly communicate business insights
Enhancing decision-making processes through effective data visualization
Improving communication between technical and non-technical team members
Crafting compelling data-driven narratives for marketing and sales purposes

Syllabus

1. Visual Design

Understanding data visualizations and their impact
Choosing appropriate visualization types for different datasets
Creating and customizing visualizations in Google Data Studio

2. Data Reports

Importance of visual comparisons and chart selection
Data visualization as a summarization tool
Identifying and combating cognitive clutter
Emphasizing key information through charts, text, and layout
Building reports using best visual-design practices

3. Data Dashboards

Understanding dashboard usage in business contexts
Distinguishing between reports and dashboards
Applying graphic design principles to dashboards
Creating effective dashboard layouts
Developing charts that meet business needs and are easy to interpret
Implementing filters and controls in Google Data Studio dashboards

4. Storytelling with Data

Identifying key elements of storytelling
Understanding the importance of effective storytelling in data presentation
Creating engaging and informative dashboards
Incorporating multiple pages into a data story
Mastering presentation tools and techniques for data-driven narratives

By enrolling in this course, you'll gain the skills and confidence to transform raw data into powerful visual stories that drive business success. Don't miss this opportunity to elevate your career and become a sought-after data storyteller in today's data-driven world.

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