Course Description and Details

Course Description

This course introduces the fundamental principles and practices of User Experience (UX) research, a key component in the design and assessment of digital products and services. Starting with interviewing and observational techniques to more advanced methods such as cultural probes, questionnaires, and web analytics, you will gain a comprehensive understanding of how to gather actionable user insights.

What Students Will Learn

• In-depth knowledge of user data collection methods in IT projects.
• UX research methods and processes.
• Techniques for gathering both internal and external, primary and secondary data.
• Understanding the goals, benefits, and drawbacks of qualitative and quantitative methods.
• Conducting interviews, focus groups, observations, surveys, analytics, physiological data collection, card sorting, user testing, and A/B testing.
• Analyzing collected data to extract relevant insights.

Prerequisites

No prior knowledge is required, making this course accessible to anyone interested in starting their journey into the field of UX, or aiming to complete the MicroMasters program in UX Design and Evaluation.

Course Outline

• Introduction to UX Research
• User Data Collection Methods
• Qualitative and Quantitative Research Techniques
• Practical UX Research Applications
• Data Analysis and Insight Extraction

Who This Course Is For

Individuals curious about User Experience (UX), professionals looking to enhance their knowledge in UX practices, or anyone seeking to gain skills in UX research without previous experience in user experience design.

Real-World Application

The skills learned through this course can be applied in various domains where understanding user behavior and interests are crucial. Industries such as web design, product development, and data analytics will benefit from the insights gained through UX research, thereby enhancing product usability, customer satisfaction, and ultimately driving business success.

Syllabus

• Week 1: Introduction to UX Research
• Week 2: Understanding User Needs
• Week 3: Data Collection Tools and Techniques
• Week 4: Analyzing and Reporting Data
• Week 5: Case Studies and Real-World Applications