DO Your Venture: Entrepreneurship for Everyone

"DO Your Venture: Entrepreneurship for Everyone" is an engaging, hands-on business and management course designed to equip you with the essential skills and knowledge needed to turn your entrepreneurial ideas into reality. This course, offered by IIMBx, introduces you to a systematic, scientific, and accessible process for testing and developing your business concepts.

What students will learn:

  • The "DO Your Venture" ideology, emphasizing action-oriented entrepreneurship
  • Common paths taken by successful entrepreneurs
  • Techniques for idea generation and evaluation
  • Methods for rapidly developing and testing ideas through customer feedback
  • Tools for launching a venture, including the Lean Canvas model
  • Understanding of effectuation principles in entrepreneurial intent and action

Prerequisites:

This course is open to individuals from all educational and professional backgrounds. No specific prerequisites are required, making it accessible to anyone with an interest in entrepreneurship.

Course Coverage:

  • Introduction to the DO Philosophy and entrepreneurship myths
  • Types of entrepreneurs and the concept of equifinality
  • Opportunity recognition and idea generation techniques
  • Jobs To Be Done Framework
  • Idea validation and evaluation methods
  • Lean Canvas model vs. traditional business plans
  • Effectuation principles and their application in entrepreneurship

Who this course is for:

  • Aspiring entrepreneurs from any background
  • Students interested in business and management
  • Professionals looking to start their own ventures
  • Anyone curious about the entrepreneurial process and mindset

Real-world Application:

  • Launching and managing new business ventures
  • Evaluating and refining business ideas
  • Developing a lean and agile approach to entrepreneurship
  • Applying entrepreneurial thinking in various professional settings
  • Improving decision-making processes in business contexts
  • Creating and validating business models

Syllabus:

Week 1: Introduction to DO Your Venture

  • DO Philosophy
  • Myths of entrepreneurship
  • Equifinality
  • Types of entrepreneurs

Week 2: Opportunities and Idea Generation

  • Multiple toolkits for Idea Generation
  • Antecedents Of Opportunities
  • Jobs To Be Done Framework

Week 3: Idea Validation and Evaluation

  • Importance of Idea Evaluation
  • Tips from entrepreneurs and mentors on Idea Validation

Week 4: Lean Canvas

  • Traditional Business Plan vs. Lean Canvas model
  • Effective use of Lean Canvas to document venture progress

Week 5: Effectuation

  • Introduction to effectuation
  • Application of effectuation principles in entrepreneurial intent and action

This comprehensive course offers a unique blend of theoretical knowledge and practical application, ensuring that students are well-equipped to embark on their entrepreneurial journey with confidence and a solid foundation of skills and strategies.