Course Description

This online course provided by LaSalle College Vancouver covers the foundational elements of graphic design, including graphic and visual communication, image creation, typography, and the whole creative process, from the initial client brief to the final presentation. It aims to equip you with the knowledge to apply visual language and composition effectively within design.

What Students Will Learn

• Understanding and applying the rules of visual language and visual composition to produce impactful designs.
• Developing skills to use visual elements effectively in creating presentations and communication.
• Interpreting client mandates and developing corresponding visual solutions.

Prerequisites

No prerequisites are needed for this course, making it accessible to beginners with an interest in graphic design.

Course Coverage

• Basics of Graphic and Visual Design
• Image Making and Typography
• Creative Processes from Concept to Execution
• Client Mandate Interpretation and Execution

Who This Course Is For

This course is ideal for individuals aiming to begin or switch to a career in Graphic Design. It is also suitable for anyone interested in understanding the fundamentals of visual communication and design practices.

Application of Skills in the Real World

Skills acquired from this course can be applied in various professional settings such as advertising agencies, design studios, marketing departments, and freelance graphic design. Learners can create effective visual communication materials such as logos, branding packages, promotional materials, and more.

Syllabus

• Module 1: Introduction to Visual Design
• Module 2: Elements of Visual Communication
• Module 3: Color Theory
• Module 4: Project Initiation Tools
• Module 5: Exploration Phase
• Module 6: Refining Concepts
• Module 7: Creating Mock-ups
• Module 8: Presenting Your Work