GTx: Introduction to Analytics Modeling

GTx: Introduction to Analytics Modeling

by The Georgia Institute of Technology

Introduction to Analytics Modeling

Advanced-level course | Part of GTx Analytics: Essential Tools and Methods MicroMasters program

Course Description

This advanced-level course is designed to provide students with a comprehensive understanding of analytical models and their crucial role in data interpretation, prediction, and business decision-making. The course focuses on teaching students how to choose the right data sets, algorithms, techniques, and formats to address specific business problems effectively.

What You'll Learn

  • Fundamental analytics models and methods
  • How to implement various types of models using analytics software, particularly R
  • Understanding of when to apply specific analytics models
  • Intuitive comprehension of statistical models and machine learning
  • Techniques for classification, clustering, change detection, data smoothing, validation, prediction, optimization, experimentation, and decision making
  • How to choose the right approach from a wide range of options in the analytics toolbox

Prerequisites

  • Probability and statistics
  • Basic programming proficiency
  • Linear algebra
  • Basic calculus

Course Content

  • Introduction to analytical models and their importance in business
  • Statistical models and machine learning techniques
  • Classification models
  • Clustering algorithms
  • Change detection methods
  • Data smoothing techniques
  • Validation approaches
  • Prediction models
  • Optimization strategies
  • Experimentation design
  • Decision-making models
  • Practical implementation using R programming language

Who This Course Is For

  • Data analysts and aspiring data scientists looking to enhance their modeling skills
  • Business professionals seeking to improve their data-driven decision-making abilities
  • Students pursuing careers in analytics, business intelligence, or related fields
  • Individuals with a strong background in mathematics and statistics who want to apply their knowledge to real-world business problems

Real-World Applications

The skills acquired in this course are highly valuable in today's data-driven business environment. Learners will be able to:

  • Analyze complex datasets and extract meaningful insights
  • Develop predictive models to forecast business trends and outcomes
  • Optimize business processes and strategies using data-driven approaches
  • Make informed decisions based on statistical evidence and model predictions
  • Communicate data-driven insights to stakeholders effectively
  • Solve real-world business problems using advanced analytics techniques
  • Enhance their career prospects in fields such as data science, business analytics, and management consulting

Syllabus Overview

  1. Introduction to analytical models and their applications
  2. Statistical modeling and machine learning fundamentals
  3. Classification and clustering techniques
  4. Change detection and data smoothing methods
  5. Model validation and prediction strategies
  6. Optimization and experimentation approaches
  7. Decision-making models and their implementation
  8. Hands-on practice using R programming language
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