UPValenciaX: Marketing digital en redes sociales
by Universitat Politècnica de València
About This Course
Discover the basics of social media and their role within digital marketing. This introductory course offered by UPValenciaX is designed to provide insights into various aspects of social media marketing, including content marketing strategies, social media management, online reputation crises, and the use of social media platforms like WhatsApp, Facebook, Instagram, LinkedIn, and YouTube for advertising purposes.
What Students Will Learn
- Design and evaluate digital marketing and social media strategies aligned with business objectives.
- Choose the best social networks tailored to your business activities and customer needs.
- Learn to create valuable content for your customers to build lasting relationships.
- Create optimized advertising campaigns on social networks such as Facebook, Instagram, LinkedIn, and YouTube.
- Utilize WhatsApp as a digital marketing tool for your business.
- Schedule your content using free tools at your disposal.
- Manage online reputation crises and develop contingency plans.
Prerequisites or Skills Necessary
This is an entry-level course that starts from the basics every week. However, it's essential to have some fundamental knowledge of digital marketing concepts such as conversion funnels, Buyer Persona, inbound marketing, and SEO/SEM before starting.
Course Coverage
- Social Media Content Marketing and Planning
- Advertising on Social Networks including WhatsApp, Facebook, Instagram, LinkedIn, and YouTube
- Using free tools for scheduling and managing social media content
- Handling online reputation crises and contingency planning
Who This Course Is For
This course is suitable for individuals looking to deepen their knowledge and skills in social media and digital marketing, especially for those aiming to implement these strategies in their own businesses or professional practices.
Real World Application
The skills from this course can be directly applied to creating and managing online marketing campaigns, enhancing brand presence and interaction on social media, and managing customer relationships and perceptions. These abilities are crucial for businesses and professionals aiming to expand their reach and effectiveness in the digital landscape.
Syllabus
- Week 1: Content Creation for Social Networks
- Week 2: Advertising on Social Networks
- Practical Cases
