Intro to Graphic Design: Expressing Emotion with Color Theory

Intro to Graphic Design: Expressing Emotion with Color Theory

by Skillshare

Color is one of the most basic tools that a designer or illustrator possesses in their visual toolbox, communicating thoughts, feelings, and emotions. Correct use of color can take your project to the next level of professionalism and help your work make a much stronger connection with your audience.

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Before you can become a skilled craftsman in the application of color, you must have a firm understanding of color theory. You need to know what colors exist, how they relate to each other, and how to review and discuss the use of color so you can build effective and beautiful color palettes in everything that you create.

What You'll Learn

In this class you will learn how to build and use effective color palettes in order to convey a sense of emotion to your audience. You will use color to express a series of different emotions in order to study how color can affect perception. You will learn tips and tricks on building effective and expansive color palettes as well as ways to edit and control color in both Adobe Illustrator and Photoshop. We'll cover:

  • Color Theory. We'll start with the bare bones of color theory, talk about terminology, look at different ways of creating color, and discuss how to build a color palette.
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