Whether you are a Graphic Designer, business owners that just need to design your their own logo, or even a hobbyist, one of the most important factors of good logo design is versatility. Meaning does the logo work in as many different places as possible? This is more important than ever because logos appear in ways we never previously predicted.This is a very important aspect of how to design a logo.
Whether you are a Graphic Designer, business owners that just need to design your their own logo, or even a hobbyist, one of the most important factors of good logo design is versatility. Meaning does the logo work in as many different places as possible? This is more important than ever because logos appear in ways we never previously predicted.This is a very important aspect of how to design a logo.
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Join more than 20,000 Skillshare students to learn logo design from Aaron Draplin! These smart, entertaining lessons are jam-packed with advice and Adobe Illustrator demos so you can refine your work with shapes, type, and color — and gain core design skills for every logo and branding project.
More Details About the Class
Portland-based designer Aaron Draplin is legendary for pride and craftsmanship he brings to every project. Whether designing for Draplin Design Company clients like Nike and Ride Snowboards, or personal brands like his Field Notes memo notebooks, his work always strikes viewers as functional, nostalgic, and iconic. How does he do it?
In this 70-minute class, you'll go behind-the-scenes as Aaron shares his logo design process with a very personal project: the family crest. From background research to geometric structure to typography to color choice, he provides helpful tips and shortcuts in Illustrator for creating beautiful work in a hyper-efficient manner.
Throughout the class, Aaron emphasizes the benefits and techniques of simplifying designs in order to create compelling logos. It's a perfect class for designers, creators, and everyone who wants to be inspired by a master at work.
Sample Project by Aaron Draplin
Crest Design by Aaron Draplin
We live in a world where consumers have more power than ever, curating their own personal brands like we’ve never seen before. Some brands improve our lives in very personal ways, but in order for them to lead the way, they must first connect with us on a deep, intrinsic level. It’s also important to understand that a brand is not just a logo or a business name.
