Why storytelling? Because we all want to do business with people we like. Stories create connections between products and an audience by revealing a brand’s authenticity.
Why storytelling? Because we all want to do business with people we like. Stories create connections between products and an audience by revealing a brand’s authenticity.
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Tell your best story yet with award-winning journalist Soledad O’Brien.
From content marketers and social media managers to entrepreneurs and freelancers, almost everyone is in the business of storytelling. Join Soledad as she shares hard-won tips and techniques for crafting authentic, effective content that you can use to connect with your audience and get the results you’re looking for.
Key lessons include:
This class is an insight into artist and journalist Sayre Quevedo’s process for creating moving and personal audio stories, using the four elements he has defined as the tools the documentary storyteller must always return to: Time, Trust, Presence, and Respect.
The more you understand your dream customer, the more your business will grow. Join entrepreneur and author, Jodie Cook, as she helps you get crystal clear on your dream customer so you can create content they love to watch, read and listen to.
Visual Storytelling is here to stay. If you want people to pay attention to your brand or cause and to remember it, visual stories are it. In this new series of classes you will learn about and practice with several aspects that make for a compelling story.
Visual stories can consist of one image, a series of images, cinemagraphs or video. In this first class the focus is on Contextual Contrast, which is a lot fun to work with and it will hugely improve your visual stories. Contextual contrast appears when two different objects, qualities or meanings are juxtaposed.