Course Description

"Developing the Entrepreneurial Mindset: The Opportunity Analysis Canvas" is an innovative course designed to equip aspiring entrepreneurs and corporate innovators with the essential skills and insights needed to identify, analyze, and transform business opportunities into successful ventures. Led by Dr. James V. Green, this course is based on The Opportunity Analysis Canvas, a unique model that has been utilized by over 800,000 people worldwide. The course offers a comprehensive nine-step experience that covers thinking, seeing, and acting entrepreneurially, distilling vast amounts of research in psychology, sociology, and business into a practical guide for entrepreneurial success.

What You Will Learn

• Develop skills for identifying and analyzing entrepreneurial ideas
• Foster an entrepreneurial mindset, understanding motivations and behaviors
• Cultivate the ability to see entrepreneurial opportunities within industry conditions, economic changes, and competitive landscapes
• Learn to act entrepreneurially through value innovation and opportunity identification
• Gain practical insights into startup entrepreneurship and corporate innovation
• Apply The Opportunity Analysis Canvas to real-world business opportunities

Prerequisites

There are no specific prerequisites for this course. It is designed as an introductory-level course, making it accessible to anyone interested in entrepreneurship and innovation, regardless of their background or experience.

Course Content

• Introduction to startup entrepreneurship and corporate innovation
• Fundamentals of entrepreneurial thinking, including mindset, motivations, and behaviors
• Techniques for seeing entrepreneurial opportunities in various industry and economic contexts
• Strategies for acting entrepreneurially through value innovation and opportunity identification
• Application of The Opportunity Analysis Canvas to real-world scenarios
• Case studies and practical examples of successful entrepreneurial ventures

Who This Course Is For

• Aspiring entrepreneurs looking to start their own businesses
• Corporate professionals seeking to drive innovation within their organizations
• Students interested in entrepreneurship and business management
• Individuals looking to develop an entrepreneurial mindset and skillset
• Anyone interested in learning how to identify and analyze business opportunities

Real-World Applications

• Launching a startup by identifying and analyzing viable business opportunities
• Driving innovation within established companies by recognizing new market trends and opportunities
• Evaluating potential business ideas and ventures for investment or partnership
• Improving decision-making skills in both professional and personal contexts
• Developing a more entrepreneurial approach to problem-solving in any career or industry

Syllabus