Course Description

"Marketing Innovation and New Product Development" is an engaging and comprehensive course that equips students with the essential skills and knowledge needed to navigate the dynamic world of marketing innovative products and services. This course offers a practical, hands-on approach to understanding and implementing cutting-edge marketing strategies in a rapidly evolving business environment.

What Students Will Learn

• Fundamentals of product strategy, including product vision, user journey mapping, and business modeling
• Go-to-market strategies, such as pricing, channel strategy, positioning, and branding
• Growth strategies, including inbound and outbound marketing, social media marketing, and customer retention
• Real-world application of marketing concepts through hands-on projects and analysis
• Decision-making skills in uncertain environments with incomplete information
• Latest techniques in customer discovery, product design, and marketing campaign management

Prerequisites

While there are no specific prerequisites required, it is recommended that students have completed the courses "Identifying Entrepreneurial Opportunities" and "Creating Innovative Business Models" for a more comprehensive understanding of the subject matter.

Course Coverage

• Product strategy development
• User journey mapping and business modeling
• SMART objectives and customer profiling
• Go-to-market strategies and pricing
• Positioning and branding
• Inbound and outbound marketing techniques
• Social media marketing and content creation
• Marketing campaign management and budgeting
• Customer activation and retention strategies
• Minimum Viable Product (MVP) development
• Decision-making in uncertain environments
• Pivoting strategies for business success

Who This Course Is For

This course is ideal for aspiring entrepreneurs, marketing professionals, product managers, and business students who want to gain practical knowledge in marketing innovative products and services. It is also suitable for professionals looking to update their skills in the rapidly evolving field of marketing and product development.

Real-World Application of Skills

• Develop effective marketing strategies for new products and services
• Create compelling go-to-market plans
• Implement growth strategies using various marketing channels
• Make informed decisions in fast-paced business environments
• Analyze market trends and customer needs to drive product innovation
• Manage marketing campaigns across multiple platforms
• Apply customer retention techniques to build long-term relationships
• Pivot business strategies based on market feedback and performance

Syllabus

This course offers a unique blend of theoretical knowledge and practical application, ensuring that students are well-prepared to tackle real-world marketing challenges in the ever-changing landscape of innovation and product development.