"Foundations of Digital Marketing" is an innovative and comprehensive business and management certificate course that delves into the dynamic world of digital marketing. This course is designed to equip you with a deep understanding of the digital economy and provide you with critical insights necessary to excel in e-commerce, digital marketing, and social media marketing.

What students will learn:

• A thorough understanding of how the digital economy functions
• Critical insights for success in e-commerce and digital/social media marketing
• Behavioral foundations for navigating the online-offline landscape
• New forms of interaction, including network formation and reputation building
• Tools and principles of digital marketing action, including online advertising
• Understanding of new media platforms and emerging marketing channels
• Digital marketing strategy development
• Inbound and outbound marketing techniques
• Mobile marketing strategies, including apps and promotions
• Multi-sided platform dynamics
• Overview of OmniChannel marketing
• Attribution and Marketing Mix Modeling

Pre-requisites:

There are no specific prerequisites for this course, making it accessible to a wide range of learners interested in digital marketing.

Course Coverage:

• Behavioral foundations for understanding the online-offline landscape
• Network formation and reputation building in digital environments
• Online advertising tools and principles for fixed and mobile devices
• New media platforms and emerging marketing channels
• Digital marketing strategy development
• Inbound and outbound marketing techniques, including social media marketing
• Mobile marketing strategies, focusing on apps and promotions
• Multi-sided platform dynamics
• OmniChannel marketing overview
• Attribution and Marketing Mix Modeling

Who this course is for:

• Marketing professionals seeking to enhance their digital skills
• Analysts looking to understand digital marketing trends and strategies
• Entrepreneurs and small business owners aiming to leverage digital marketing
• Investors interested in the digital marketing landscape
• Consumers wanting to understand how digital marketing affects their experiences
• Students pursuing a career in marketing or business management

Real-world application of skills:

1. Developing effective digital marketing strategies for businesses
2. Creating and managing successful e-commerce platforms
3. Optimizing social media presence and engagement for brands
4. Implementing data-driven marketing campaigns across multiple channels
5. Analyzing and improving marketing ROI through attribution modeling
6. Adapting marketing strategies to evolving digital trends and technologies
7. Enhancing customer experiences through OmniChannel marketing approaches
8. Leveraging mobile marketing to reach and engage target audiences
9. Building and managing online reputations for individuals and businesses
10. Making informed decisions in digital marketing investments and resource allocation

This course is part of Maryland Smith's Digital Marketing Professional Certificate, offering a comprehensive learning experience in the field of digital marketing.