Course Description

"Data Analytics: Transforming Business Decision-Making" is an engaging online course designed to equip learners with essential data literacy skills and the knowledge to harness the power of data analytics in their professional lives. This fast-track program offers a comprehensive introduction to data analytics, its various types, and its transformative impact on businesses of all sizes. Through expert interviews, visual learning aids, and practical examples, students will gain a deep understanding of how to leverage data for informed decision-making and competitive advantage.

What You'll Learn

• Understanding of data analytics and its ecosystem
• Identification of different types of data analytics (descriptive, diagnostic, predictive, and prescriptive)
• Essential data literacy skills
• How to implement data-driven decision-making in organizations
• Strategies for optimizing workflows using data
• Steps to create and apply a data-driven business strategy
• Evaluation of data analytics projects
• How to gain competitive advantage through data analytics

Prerequisites

None. This is an introductory-level course suitable for beginners with no prior experience in data analytics.

Course Content

• Introduction to Data Analytics
• Components of the data analytics ecosystem
• Types of data analytics (descriptive, diagnostic, predictive, and prescriptive)
• Role of data analytics in digital transformation
• Optimization of processes using data
• Development and implementation of data analytics strategies
• Diagnostic analytics and trend identification
• Business Intelligence and its role in data analytics
• Practical application of data analytics in various business aspects

Who This Course Is For

• Business professionals seeking to understand and implement data-driven decision-making
• Managers and executives looking to leverage data analytics for competitive advantage
• Entrepreneurs and business owners wanting to optimize their operations through data
• Anyone interested in gaining essential data literacy skills for career advancement

Real-World Applications

• Make informed, data-driven decisions in professional roles
• Optimize business processes and workflows
• Identify trends and patterns to improve organizational performance
• Develop and implement data analytics strategies in organizations
• Gain a competitive edge in the industry by leveraging data insights
• Improve overall business performance through data-led approaches
• Communicate more effectively with data teams and stakeholders

Syllabus

1. Introduction to Data Analytics
   • Course overview and introduction to industry experts
2. What is Data Analytics?
   • Definition and benefits of data analytics
   • Key components of the data analytics ecosystem
   • Types of data analytics: descriptive, diagnostic, predictive, and prescriptive
3. Transform with Data Analytics
   • Role of data analytics in digital transformation
   • Using data to optimize processes and gain competitive advantage
   • Developing and implementing a data analytics strategy
4. Starting the Data Analytics Journey
   • Diagnostic analytics for identifying trends and patterns
   • Role of Business Intelligence in data analytics
   • Improving various aspects of a business through data analytics
5. Exam & Resources
   • Module exams for certificate completion
   • Downloadable resources: syllabus, glossary, video transcripts, and extended definitions