Course Description

"Design UX : Idéation" is an innovative and comprehensive course offered by HECMontrealX that delves into the world of User Experience (UX) design. This intermediate-level course, taught in French, goes beyond mere ideation, focusing on user-centered ideas grounded in unique technological and business contexts. It's where innovation truly enters the project.

What You'll Learn

• User-Centered Design (UCD) approach
• Integration of UX research into the UX design process
• Incremental, radical, and disruptive innovation
• Design Thinking theory and practice
• Divergent and convergent ideation methods
• Analysis of ideation results

Prerequisites

No prior knowledge is required for this course. However, if you're pursuing the MicroMasters in UX Design and Evaluation, it's strongly recommended to complete the "Introduction to UX" (UXf01x.1) and "UX Research" (UXf01x.1) courses before taking this one.

Course Content

• The role of UX Design in driving innovation
• Techniques for guiding teams towards innovative interaction and user experience design concepts
• Integration of UX research results into the design process
• Methods for supporting incremental, radical, and disruptive innovation in digital products and services
• Divergent ideation methods for creative problem-solving
• Convergent ideation methods to anchor new concepts in specific business contexts
• Strategies for producing innovations that benefit all stakeholders, from project teams to organizations and external users

Who This Course Is For

This course is ideal for aspiring UX designers, product managers, entrepreneurs, and professionals looking to enhance their skills in user-centered design and innovation. It's perfect for those who want to master the art of divergent and convergent ideation and unlock their creative potential in the field of UX design.

Real-World Applications

The skills acquired in this course are highly sought after in today's business world. UX Design and Design Thinking expertise are crucial for companies striving for longevity and profitability. Graduates can apply these skills to:

• Lead innovation initiatives in various industries
• Improve existing digital products and services
• Develop new, user-centered solutions to complex problems
• Enhance team collaboration and creativity in design processes
• Drive business growth through user-focused innovations
• Contribute to both incremental improvements and radical transformations in digital offerings