UX Evaluation Course

Course Description

Welcome to our exciting course on UX Evaluation, designed to introduce you to the fascinating world of User Experience (UX) testing and evaluation. This intermediate-level course, offered by HECMontrealX, is perfect for those with a scientific mindset who are intrigued by UX and want to develop their skills in this highly sought-after field.

Throughout this course, you'll learn how to conduct effective UX evaluations in a business context, guided by experts from Tech3lab, North America's largest UX laboratory. You'll discover how to apply scientific rigor to obtain valid results and deliver recommendations based on empirical measures. From paper mockups to final prototypes and existing interfaces, you'll explore various testing methods that evolve with the fidelity of the interfaces.

What You'll Learn

• Scientific foundations of user testing
• Ensuring test validity
• The testing cycle with real users
• Evaluation methods for all stages of UX projects
• Qualitative and quantitative research methods
• Perceptual, behavioral, attitudinal, and physiological evaluations of user experience
• Heuristic evaluation techniques
• Usability testing procedures
• Standard user testing methodologies
• A/B testing strategies

Prerequisites

No prior knowledge is required for this course. However, if you're pursuing the MicroMasters in UX Design and Evaluation, it's strongly recommended to complete the Introduction to UX (UXf01x.1) and UX Research (UXf01x.1) courses before taking this one.

Who This Course Is For

• Aspiring UX professionals
• Current UX practitioners looking to enhance their evaluation skills
• Product managers and designers interested in incorporating user testing into their process
• Anyone with a scientific mindset curious about UX evaluation techniques

Real-World Applications

• Improve product usability and user satisfaction
• Make data-driven design decisions
• Enhance digital interfaces across various industries
• Conduct thorough user research for new products or features
• Optimize existing user experiences
• Contribute to creating more intuitive and efficient digital solutions
• Advance your career in UX design and research