Course Description

Embark on an exciting journey into the world of User Experience (UX) Research with this comprehensive course offered by HECMontrealX. This intermediate-level course is designed to introduce you to the fundamental concepts and techniques of UX Research, which forms the backbone of modern UX Design and evaluation. Whether you're a curious beginner or looking to enhance your existing skills, this course will equip you with the knowledge and tools to collect and analyze user information throughout the digital product development process.

What students will learn from the course:

• Comprehensive understanding of user data collection in IT projects
• User research methods and processes
• Identification and utilization of internal, external, primary, and secondary data sources
• Distinguishing between qualitative and quantitative UX methods, including their purposes, advantages, and limitations
• Practical application of various UX research techniques, such as user interviews, focus groups, observations, surveys, web analytics, physiological data collection, card sorting, user testing, and A/B testing
• Analysis of collected data to extract valuable user insights

Pre-requisites or skills necessary to complete the course:

No prior knowledge or experience in UX Research is required to enroll in this course. However, if you're participating in the MicroMasters program in UX Design and Evaluation, it is strongly recommended that you complete the "Introduction to UX" course (UXe01x.1) before taking this one.

What the course will cover:

• Fundamentals of user-experience design and user-centric design principles
• Overview of various data collection methods in UX research
• User research methods and processes for digital product development
• Qualitative and quantitative UX methods, including their applications and limitations
• Techniques for conducting user interviews, focus groups, and observations
• Designing and implementing surveys for user feedback
• Utilizing web analytics for user behavior insights
• Physiological data collection methods in UX research
• Card sorting techniques for information architecture
• User testing methodologies and best practices
• A/B testing for optimizing user experiences
• Data analysis techniques to extract actionable user insights

Who this course is for:

This course is ideal for:

• Aspiring UX researchers and designers
• Product managers and developers interested in user-centered design
• Marketing professionals looking to incorporate UX principles into their strategies
• IT project managers seeking to improve user satisfaction in their products
• Anyone curious about the field of UX and its impact on digital product development

How learners can use these skills in the real world:

The skills acquired in this course have immediate real-world applications across various industries. Graduates will be able to:

• Conduct comprehensive user research for digital products and services
• Improve existing products by gathering and analyzing user feedback
• Design more intuitive and user-friendly interfaces based on research insights
• Optimize conversion rates and user satisfaction through data-driven decisions
• Collaborate effectively with cross-functional teams to create user-centered products
• Enhance overall user experience in websites, apps, and other digital platforms
• Contribute to the profitability of organizations by implementing effective UX strategies

By mastering UX Research techniques, learners will position themselves as valuable assets in the rapidly growing field of user experience design, opening up numerous career opportunities in tech companies, design agencies, and various other industries prioritizing user-centric approaches.