Course Description

The advent of the Internet and widespread use of technology in society has created a new paradigm in business operations. Learning to harness these resources is crucial for any organization's competitiveness. This course prepares you to better understand emerging technologies and provides the tools to maximize their potential. It explores the impact on the operations of retailers and the technological components that drive this new model, starting from the evolution of the classic 4Ps to the new 6Ps of Marketing.

What Students Will Learn

• Understand the role of technology in digital transformation for retail.
• Learn about the evolution from 4Ps to 6Ps of Marketing and its strategic impact.
• Identify methodologies used in developing solutions and integrating technology in retail operations.
• Understand the frameworks and methodologies for developing tech solutions in retail.

Prerequisites or Skills Necessary

No formal prerequisites are required; however, familiarity with basic business concepts and retail operations may be beneficial.

Course Coverage

• Understanding Digital Transformation in Retail
• Marketing Changes: From 4Ps to 6Ps
• Technological Applications in Retail Operations
• Development and Integration of Technological Solutions

Who This Course Is For

This course is intended for business professionals involved in management positions such as Operations Managers, Administrators, and Chief Executive Officers who are interested in leveraging emerging technologies to strategically improve their business operations.

Application of Learned Skills in the Real World

The knowledge gained from this course can be applied to enhance organizational efficiency, agility, and competitiveness in a digitally evolving business environment. It empowers professionals to implement effective digital strategies within their retail operations, optimizing processes and embracing innovative solutions for better customer engagement and business growth.

Course Syllabus

1. Strategic Wheel – 6P: Understanding the new frameworks in retail technology.
2. Specific Technologies and Applications for Digital Transformation in Retail.
3. Using Technological Tools in Developing Solutions for Digital Transformation.
4. Electronic Integration Tools for Digital Transformation in Retail.