• Analyzing Impact: Understand how digital technologies reshape professions, businesses, and global markets.
  • Application of Customer Interaction Strategies: Learn how to effectively engage with customers using both outbound and inbound strategies and utilize social media efficiently.
  • Impact Analysis: Evaluate the impact of new technologies on existing and new market players.
  • Emerging Marketing Techniques: Discover current traceable and verifiable marketing tactics suitable for the digital era.
    • Evaluation of Digital Infrastructure Influence: Recognize different key points in marketing where digital initiatives have a significant influence and assess their effectiveness.
  • Judge the performance of AI and ML algorithms in real-world applications.
  • Optimization of Digital Campaigns: Learn the skills necessary to enhance the effectiveness of digital marketing campaigns through analysis and adjustments.