Product Enterprise Transformation

Course Description

Welcome to the cutting-edge course on Product Enterprise Transformation! This intermediate-level engineering course, offered by the University of Maryland (UMD) and USMx, is designed to equip you with the essential knowledge and skills needed to build and manage a successful Product Enterprise. Throughout this comprehensive program, you'll dive deep into the world of product-driven business capabilities, portfolio strategies, and business model design, all aimed at maximizing long-term business value while maintaining a customer-centric approach.

What You Will Learn

• A solid understanding of business model transformation
• Expertise in core components of a Business Model and their individual evolution
• Skills to build deep alignment across products for an optimized, lean Product Portfolio
• Knowledge of product-driven business capabilities powering multiple value streams
• Ability to create portfolio strategies for scalable, reusable technical capabilities
• Mastery of prioritization frameworks maximizing long-term business value
• Proficiency in business model design aligning product value streams with business capabilities and technical platforms
• Understanding of operational models to modernize complex systems into cloud-based applications

Prerequisites

Great news! This course has no specific prerequisites, making it accessible to a wide range of learners. However, a basic understanding of business concepts and product management would be beneficial.

Course Content

• Business Architecture: Capability-centric enterprise view
• Portfolio Prioritization & Enterprise Funding Models
• End-to-end Product Lifecycle Management
• Product Portfolio & Business Model shaping
• Creation of product-centric Business Models
• Value-centric prioritization frameworks
• Continuous discovery and delivery frameworks
• Product portfolio optimization and funding strategies

Who This Course Is For

• Product managers looking to expand their strategic thinking
• Business professionals seeking to understand product-centric transformations
• Engineers interested in the business side of product development
• Entrepreneurs aiming to build scalable, efficient product enterprises
• Anyone interested in modern business model transformation and product portfolio management

Real-World Applications

• Implement efficient product portfolio management in your organization
• Drive business model transformation initiatives
• Optimize resource allocation and prioritization in product development
• Align technical capabilities with business strategies for maximum impact
• Modernize legacy systems using cloud-based technologies
• Create and manage multiple value streams within a business
• Design and implement scalable, reusable technical capabilities

Syllabus

• Capability-centric enterprise view powering multiple products
• Alignment with technical platforms and reusable services

• Value-centric prioritization frameworks at enterprise level
• Funding alignment for maximum ROI and risk management

• Initial product launch (0-1)
• Continuous discovery and delivery frameworks
• Incremental value addition through various product lifecycle stages

• Shaping a product portfolio
• Defining optimization and funding strategies
• Deceleration and rationalization techniques
• Creating a product-centric Business Model

This course is your gateway to mastering the art and science of building a successful Product Enterprise. Don't miss this opportunity to transform your understanding of product management and business model innovation!