Connected Strategies Course

Course Description

Embark on an exciting journey into the world of connected strategies with this cutting-edge course from the prestigious Wharton School. Led by esteemed Professors Christian Terwiesch and Nicolaj Siggelkow, this intermediate-level course delves deep into how modern technology has revolutionized the way businesses interact with their customers. You'll explore the groundbreaking concept of connected strategies and discover how these innovative approaches can create unprecedented business opportunities in today's digital landscape.

What Students Will Learn

• Identify and define connected strategies, their potential, and value proposition
• Analyze customer experiences to understand the customer journey
• Leverage positive feedback loops with customers to create effective customization strategies
• Identify connected relationships in your firm to improve your connected strategy
• Create connection architecture and implement connected customer relationship strategies

Prerequisites

• Familiarity with basic business concepts
• This is a graduate-level course, so some prior business education or experience is recommended

Course Coverage

• The Connected Strategy Framework and its applications
• Customer Experience and Customer Journey analysis
• Connected Delivery Models and their implementation
• Value proposition and efficiency frontier concepts
• Customization strategies and levels
• Different types of connected businesses (retailers, producers, market makers, etc.)
• Revenue models and principles
• Innovation and disruption in the context of connected strategies
• Case studies from various industries, including Disney, sleep medicine, and imaging

Who This Course Is For

• Business professionals seeking to enhance their understanding of modern customer engagement strategies
• Entrepreneurs looking to leverage technology for business growth
• Marketing and customer experience managers aiming to improve their strategies
• Innovation leaders and consultants interested in staying ahead of industry trends
• Graduate students in business, technology, or related fields

Real-World Applications

• Develop innovative customer engagement strategies for their organizations
• Improve existing business models by incorporating connected strategy principles
• Identify new business opportunities in the digital landscape
• Enhance customer experiences through personalization and customization
• Create more efficient and effective delivery models
• Stay ahead of disruptive trends in their industries
• Design and implement revenue models that capitalize on connected strategies

Syllabus

By enrolling in this course, you'll gain invaluable insights into the future of business-customer relationships and acquire the tools to drive innovation and success in your organization. Don't miss this opportunity to learn from world-class experts and transform your approach to customer engagement in the digital age!