You've spent quite a bit of time and energy developing a brand that both you and your client love. So, once it leaves your hands, how do you ensure that the identity is implemented in a way that does the brand justice? The simple answer is to develop a style guide.
You've spent quite a bit of time and energy developing a brand that both you and your client love. So, once it leaves your hands, how do you ensure that the identity is implemented in a way that does the brand justice? The simple answer is to develop a style guide.
Whether you are working with an identity for a client or for your own business, a style guide is an incredibly helpful tool. It ensures that the image you present to the world is consistent across all media, no matter who is doing the work. And whether your brand is large or small, it can greatly simplify the design and production process.
What You'll Learn
In this class, we'll cover:
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Public perception of an individual is generally based on the individual’s actions and achievements. Leaders and individuals project themselves as different and thereby influence public perception. This conscious effort to create and display a persona that is authentic, compelling, and relevant is what is called Personal Branding.
