Storytelling For Your Brand

This class is all about creating a brand strategy for your business through written blogs and social media amplification.

Difficulty Level: Introductory

This class is all about creating a brand strategy for your business through written blogs and social media amplification.

IIMBx: Consumer Behaviour

The course will introduce the learner to behavioral perspectives in marketing that will provide a conceptual perspective to any participant working in retailing /advertising /brand management / sales management/ marketing research (appreciation of consumer behavior only and not marketing research tools)/ marketing strategy/ digital marketing in areas of consumer fast moving goods/ durable goods/services .

UBCx: Business Foundations

This is business in a nutshell; learn key concepts and frameworks that underpin business.

UBCx: Introduction to Marketing

Learn the fundamentals to marketing, including strategies and tools used across industries.

EdinburghX: Introduction to Marketing

An introduction to the role of marketing in a competitive marketplace.

UMD: Online Advertising & Social Media

Learn how to develop Online Advertising Ecosystems complete with Social Media/Social Network and Media Big Data analysis for better decision making in all forms of outreach.

DoaneX: Marketing - Delivering the Value Proposition

Examine the process of branding and its relationship to value creation.

CurtinX: Strategic Brand Management

Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity.

CurtinX: Online Marketing Strategies

Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business.

UMD: Fundamentals of Digital Marketing

Learn the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling to inform your organization’s digital marketing strategy.