Digital transformation can significantly enhance the way companies create and capture value, including the way they undertake new product and service development and creation. With more data available, greater customer connectivity, and ever-advancing artificial intelligence capabilities, product platforms have become an increasingly effective strategy for fostering customer engagement and generating revenue
In this course, you’ll learn strategies for designing, monetizing, and launching a product platform. You’ll see how companies including LinkedIn, Nintendo, and Fitbit have adapted to digital transformation and successfully utilized their product platform to create value and realize revenue
By completing this course, you’ll earn 0.5 Continuing Education Unit (CEU). CEUs cannot be applied toward any Stanford degree. CEU transferability is subject to the receiving institution’s policies.
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