As a product manager, how can you ensure that your product serves your customers’ unmet (and sometimes unknown) needs? By conducting user research. User research involves spending time with your customers and using quantitative and qualitative testing methods to better understand their needs, behavior, and motivations.
In this course, you will learn how to employ user testing methods at each stage of the product life cycle so that your team can build a superior product that delights your customers.
Rapid Experimentation Take a deep dive into rapid experimentation, including how to recruit subjects, run a rapid experiment, and synthesize and share results. |
Moderated User Testing Learn how to create a moderated test plan step-by-step. See examples of good moderation techniques and discover tips for success when moderating user testing. |
Unmoderated User Testing Explore unmoderated user testing and the pros and cons of this user testing method. Learn how to create an unmoderated test plan and synthesize and share your results. |