UMD: Digital Transformation Strategy: Discovering and Reaching New Markets

Learn key concepts of strategy, IT, and Innovation to bring emerging technologies to market through digital channels.

UMD: Digital Transformation Strategy: Discovering and Reaching New Markets
Certification
Certificate of completion
Duration
5 weeks
Price Value
$ 249
Difficulty Level
Introductory

This course provided by UMD and USMx is designed to impart the essential skills needed to develop digital strategies and effectively market them. Executed by the Smith School of Business and the Clark School of Engineering, this course addresses the essence of managing disruption and transformation through technological innovation for business leaders.

  • Analyzing Impact: Understand how digital technologies reshape professions, businesses, and global markets.
  • Application of Customer Interaction Strategies: Learn how to effectively engage with customers using both outbound and inbound strategies and utilize social media efficiently.
  • Impact Analysis: Evaluate the impact of new technologies on existing and new market players.
  • Emerging Marketing Techniques: Discover current traceable and verifiable marketing tactics suitable for the digital era.
    • Evaluation of Digital Infrastructure Influence: Recognize different key points in marketing where digital initiatives have a significant influence and assess their effectiveness.
  • Judge the performance of AI and ML algorithms in real-world applications.
  • Optimization of Digital Campaigns: Learn the skills necessary to enhance the effectiveness of digital marketing campaigns through analysis and adjustments.