About This Course

This new product development course provides students with the foundational skills and knowledge necessary for effective product conception, development, and launch. The course highlights pivotal processes and strategies such as organizational integration, market consideration, and the overall business strategy at the firm level. Key elements like managing cross-functional teams, reducing time to market while balancing costs and quality, and adapting to technological and customer requirement changes are integral parts of the curriculum.

At a Glance

• Institution: IIMBx
• Subject: Business & Management
• Level: Introductory
• Prerequisites: None
• Language: English
• Video Transcript: English
• Associated Programs: MicroMasters® Program in Product Marketing Strategy
• Associated Skills: Technology Life Cycle, New Product Development, Product Lifecycle

What Students Will Learn

• Understanding the full product development lifecycle from ideation to launch and beyond.
• Skills in developing products that cater specifically to the needs of emerging markets and competitive environments.

Course Outline

• Introduction to New Product Development
• Organizational Integration and Functional Specialist Roles
• Strategies for Reducing Time-to-Market
• Management of Cross-Functional Projects
• Risk Management in Technological Innovations
• Customer Requirements and Market Dynamics
• Building Markets and Creating Demand for New Products

Who Should Take This Course

This course is ideal for aspiring entrepreneurs, product managers, designers, and business students who are interested in learning how to successfully bring new products to market, particularly those engaged in or pursuing careers within technology firms or any fast-paced business environment.

Real-World Application

Understanding and mastering the strategies taught in this course can empower professionals to significantly impact their organizations. This expertise is important in driving the innovation process, ensuring products meet market needs in a timely and cost-effective manner, and fostering competitive advantage in evolving business landscapes.