Learn how to develop Online Advertising Ecosystems complete with Social Media/Social Network and Media Big Data analysis for better decision making in all forms of outreach.
Part of Maryland Smith's Digital Marketing Professional Certificate
Welcome to the cutting-edge world of digital marketing with our comprehensive course on "Online Brand Building and Outreach Strategy." This course is designed to equip you with the latest tools, techniques, and insights needed to thrive in the ever-evolving landscape of online advertising and social media marketing. As part of Maryland Smith's Digital Marketing Professional Certificate, this course offers a deep dive into the complexities of building a robust online presence and crafting effective outreach strategies.
This course is designed as an introductory level program, and there are no specific prerequisites listed. However, a basic understanding of marketing principles and familiarity with social media platforms would be beneficial.
The skills acquired in this course are directly applicable to real-world marketing scenarios. Learners will be able to:
The course is divided into five main sections:
Each of these sections likely encompasses various subtopics and practical exercises to ensure a comprehensive understanding of the subject matter.
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Learn with Jonah Berger, renowned professor of Marketing at the Wharton School of the University of Pennsylvania and expert in human influence and decision-making, how to generate more sales through studying your consumers and their behavior.
Learn to use social media platforms and social networks to build and advance your professional online presence and career goals.
Develop strategies to connect with your target audience while posting content that increases your industry knowledge and network.
