Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity.
Welcome to our advanced course on Brand Management and Strategy, a crucial component of the Marketing in a Digital World MicroMasters program. This comprehensive course delves into the intricate world of branding, equipping you with the knowledge and skills to build, measure, and manage successful brands in today's dynamic digital landscape.
To excel in this course, you should have successfully completed:
This course is ideal for professionals in marketing, communications, public relations, social media, and advertising who want to enhance their branding expertise. It's also suitable for entrepreneurs and business owners looking to build strong brands for their ventures.
The skills acquired in this course are directly applicable to real-world scenarios. You'll be able to:
By enrolling in this course, you're not just learning about branding – you're investing in a skill set that's highly valued in today's marketing landscape. Whether you're looking to advance your career, improve your company's branding strategies, or gain a competitive edge in the digital marketplace, this course will provide you with the tools and knowledge to succeed. Join us and become a master of brand management in the digital age!
Explore more courses to enhance your cloud computing and Kubernetes skills.
International corporations can trigger significant cultural shifts and environmental impacts. For example, when foreign corporations set up large mineral extraction operations in developing countries, both culture and environment are altered. Ethical concerns arise when manipulative marketing techniques are used to mislead foreign consumers, especially about potentially harmful products. In this course, you will consider the ethics of these types of global influence.
Public perception of an individual is generally based on the individual’s actions and achievements. Leaders and individuals project themselves as different and thereby influence public perception. This conscious effort to create and display a persona that is authentic, compelling, and relevant is what is called Personal Branding.
Building on the “grand strategy” perspective employed throughout the America’s New Map (ANM) course series, learn to unlock new customers and markets through differentiated strategic brand development that addresses the core consumer demands of the majority global middle class while effectively working across superpower economies — and their regional spheres of influence — to achieve brand awareness and brand positioning that meets your company’s long-term goals.
