DavidsonX: AI for Marketing Strategy and Creativity

by Davidson College

Course Description

This course provides a comprehensive introduction to the application of AI in digital marketing. Students will learn to utilize AI for tasks such as competitive analysis, customer segmentation, and campaign automation to enhance marketing strategies, personalize content, optimize performance, and drive better results in a dynamic digital landscape.

What Students Will Learn

Techniques for competitive analysis and effective marketing strategy development using AI.
AI applications in customer segmentation, sentiment analysis, and predictive analytics.
Implementation of AI-driven marketing automation across various consumer journey stages.
Methods to craft compelling social media posts and optimize engagement using AI.

Optimization of landing pages and creation of persuasive content to boost conversion rates.

Prerequisites

This course is ideally suited for marketing professionals, entrepreneurs, and business owners who are keen on leveraging AI to enhance their digital marketing efforts. A basic understanding of marketing principles is beneficial.

Course Contents

Introduction to AI in Marketing
AI for Personalized and Targeted Marketing
AI-Powered Content Creation: Text, Images, and Video
Implementation of Marketing Automation Tools
Performance Monitoring and Optimization Using AI

Target Audience

This course is designed for creative professionals, marketers, strategists, and entrepreneurs who wish to acquire a competitive edge in digital marketing through AI.

Real-World Application

Students can apply the skills learned to optimize digital marketing strategies in real businesses, enhance customer interaction through personalized content, increase engagement across digital platforms, and improve overall marketing performance using AI-driven insights and tools.