HBKUx: Sustainability & Major Sport Events: Implementation
by Hamad Bin Khalifa University
About This Course
Course Description
This course, part of the Sustainability & Major Sport Events Professional Certificate program, explores the critical steps and practices necessary to plan and execute a major sports event with a sustainable approach. The course highlights the importance of incorporating the five pillars of sustainability from the planning phase and offers practical tools and strategies for effective event management to ensure lasting benefits for the host community.
What Students Will Learn
- Formulating and writing effective strategies for sustainable major sport events.
- Creating, implementing, and monitoring action plans specific to sustainability in sports events.
- Understanding and conducting sustainability reporting and impact assessment.
- Ensuring sustainable procurement practices are adhered during event planning and execution.
- Developing plans to deliver lasting legacy and long-term community benefits post-event.
- Designing and executing targeted communications campaigns for engaging various stakeholders.
Prerequisites or Skills Necessary
No prerequisites are needed to enroll in this course, making it accessible for beginners who are interested in learning about sustainable event management.
Course Coverage
- Sustainability in event planning.
- Strategic management and planning for sustainability.
- Action plan development and implementation.
- Techniques for effective sustainability reporting.
- Principles of sustainable procurement.
- Legacy planning and community impact.
- Communications and public relations for sustainability.
Who This Course Is For
This course is designed for anyone interested in sports management, event management, or any professional role involved in organizing major public events with an emphasis on sustainability. It's particularly useful for personnel aiming to enhance their skills in sustainable practices within the context of large-scale event planning.
How Learners Can Use These Skills in the Real World
Skills gained from this course can be applied directly to any major sporting or large-scale public event planning to ensure such stimuli are not just major attractions but also contribute positively to the social and environmental goals of the hosting community. Professionals can leverage these competencies to boost their marketability and impact in roles such as sustainability coordinators, event managers, or consultants specializing in sustainable practices.
Syllabus
- Module 1: Implementation of Sustainable Major Sport Events
- Module 2: Strategy Development
- Module 3: Action Planning and Implementation
- Module 4: Sustainability Reporting
- Module 5: Sustainable Procurement
- Module 6: Legacy and Development
- Module 7: Communications
- Module 8: Final Assignment
RWTHx: Cultural Heritage in Transformation
Intermediate
5
weeks
BUx: The Practitioner’s Guide to Global Health
Introductory
2
weeks
BayreuthX: Value Co-Creation in Sport Management – A New Logic in a Changing Society
Introductory
4
weeks
AlaskaX: Sport Business Foundations
Introductory
4
weeks
HBKUx: Sustainability & Major Sport Events: Principles
Introductory
8
weeks
AlaskaX: Sport Analytics: Data Driven Decision Making
Introductory
4
weeks