About this course

This online course offers you a deep dive into the evolving world of sport management, focusing on innovative approaches like the logic of value co-creation. You will contrast this with traditional methods to gain a comprehensive understanding of effective sport management in today's dynamic environment.

What students will learn from the course

• Understand the traditional and innovative logics of analyzing sport events.
• Discover the methods of value co-creation in sport management.
• Gain insights into sport sponsorship, branding, and ticketing.
• Analyze the impact of social interactions in sport events.
• Check understanding through interactive exercises.

Prerequisites or skills necessary to complete the course

No specific prerequisites are needed for this course, making it ideal for beginners interested in sport management.

Course Coverage

• Comparison of traditional sport product logic and the value co-creation.
• Case studies on international sport management practices.
• Interactive learning modules focused on modern management skills.
• Application of theoretical knowledge to real-world sport events.

Who this course is for

This course is designed for aspiring sport managers, business students, and sports enthusiasts interested in the latest trends and management techniques in sports.

Real-world applications of course skills

Skills acquired from this course can be applied in roles such as sport event managers, marketing executives in sports brands, or any professional involved with organizing, managing or promoting sports events.

Syllabus

• A. Overview of Traditional and Contemporary Sport Management Techniques
• B. Value Co-Creation in Sports
• C. Integrated Sport Marketing and Sponsorship
• D. Sustainable and Societal Contributions of Sports
• E. Evolution of Sport Management Practices