This course, offered by the Stanford Center for Health Education (SCHE), delves into media as a critical domain for effective communication with various stakeholders. It equips participants with strategies and techniques to enhance verbal and nonverbal presentation skills, align messages with the audience, and employ storytelling, visual aids, and multimedia for clearer and more engaging communication. Additionally, it provides guidance on collaborating with media outlets to deliver understandable and impactful messages to lay audiences.
No prerequisites are required for this course, making it accessible to anyone interested in improving their media communication skills.
This course is designed for individuals looking to improve their communication skills with media, including professionals within all sectors who aim to effectively convey their messages to the public, media personnel, healthcare experts, and academics.
The skills from this course are applicable in numerous real-world scenarios, from delivering clearer presentations in corporate settings to effectively addressing the public in media engagements. They are especially valuable in managing public relations, marketing campaigns, education, healthcare communication, and anywhere that effective messaging is crucial.