State-Bank-of-India: E-COMMERCE FUNDAMENTALS

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State-Bank-of-India: E-COMMERCE FUNDAMENTALS

by State Bank of India

This course explores the transformative impact of technology on contemporary economy and society, focusing primarily on electronic commerce (e-commerce). As digital technology converts diverse forms of data into a unified digital format, it revolutionizes how businesses interact with customers, shifting from traditional face-to-face to modern screen-to-face models. This course offers a comprehensive introduction to e-commerce, covering its fundamental concepts, frameworks, and tools crucial for conducting business in a digital landscape.

How to create value through efficient information gathering, synthesis, and distribution.
Strategies for managing e-commerce businesses and the associated technologies.
Techniques to engage customers and markets in real-time.
Ways to organize business resources focused on customer needs and market trends.
Utilizing technology-mediated channels to enhance business operations through detailed measurement and tracking.

No prerequisites are needed for this course, making it accessible to beginners interested in learning about e-commerce.

Fundamentals and theories of e-commerce
Strategies and business models relevant to online commerce
Technological tools required for setting up and managing e-commerce platforms
Customer relationship management in a digital environment
Analysis of current trends and future outlook in e-commerce

This course is suitable for beginners looking to understand the basics of e-commerce, small business owners who wish to move their operations online, and professionals seeking to enhance their knowledge about digital transactions and online business management.

The skills learned from this course can be applied to launching or improving an online business, strategically managing online customer interactions, enhancing the efficiency of business operations through technology, and analyzing market trends to better align business strategies with consumer demands.