This course explores the transformative impact of technology on contemporary economy and society, focusing primarily on electronic commerce (e-commerce). As digital technology converts diverse forms of data into a unified digital format, it revolutionizes how businesses interact with customers, shifting from traditional face-to-face to modern screen-to-face models. This course offers a comprehensive introduction to e-commerce, covering its fundamental concepts, frameworks, and tools crucial for conducting business in a digital landscape.
No prerequisites are needed for this course, making it accessible to beginners interested in learning about e-commerce.
This course is suitable for beginners looking to understand the basics of e-commerce, small business owners who wish to move their operations online, and professionals seeking to enhance their knowledge about digital transactions and online business management.
The skills learned from this course can be applied to launching or improving an online business, strategically managing online customer interactions, enhancing the efficiency of business operations through technology, and analyzing market trends to better align business strategies with consumer demands.