Online Brand Building and Outreach Strategy

Course Description

Welcome to the cutting-edge world of digital marketing with our comprehensive course on "Online Brand Building and Outreach Strategy." This course is designed to equip you with the latest tools, techniques, and insights needed to thrive in the ever-evolving landscape of online advertising and social media marketing. As part of Maryland Smith's Digital Marketing Professional Certificate, this course offers a deep dive into the complexities of building a robust online presence and crafting effective outreach strategies.

What You'll Learn

• Comprehensive approach to online advertising
• Various analysis techniques for social media and online campaigns
• Selection of appropriate networks and messaging strategies
• Understanding of trending concepts in digital marketing
• Resource allocation for impactful advertising
• Evaluation of online display campaigns
• Sentiment analysis and online review management
• Social network analysis techniques
• Big data analysis in social media contexts

Prerequisites

This course is designed as an introductory level program, and there are no specific prerequisites listed. However, a basic understanding of marketing principles and familiarity with social media platforms would be beneficial.

Course Content

• Online Advertising Ecosystems
• Evaluation of Online Display Campaigns
• Online Reviews and Sentiment Analysis
• Social Media and Social Network Analysis
• Analysis of Social Media Big Data
• Social media ads and advertising platforms
• Hashtag strategies and influencer marketing
• Landing page optimization and SEO
• Ad spend allocation and advertising options
• Email marketing and Google AdWords
• Lead generation techniques
• Video ad creation and optimization
• Click-through rate improvement
• Content marketing strategies

Who This Course is For

• Online media strategists
• Marketing analysts and managers
• Marketing brand and strategy experts
• Digital marketing leaders
• Professionals looking to enhance their digital marketing skills
• Entrepreneurs and business owners seeking to improve their online presence

Real-World Applications

The skills acquired in this course are directly applicable to real-world marketing scenarios. Learners will be able to:

• Develop and implement effective online advertising campaigns
• Analyze and optimize social media strategies
• Utilize data-driven insights to make informed marketing decisions
• Create compelling content across various digital platforms
• Manage and improve online brand reputation
• Leverage influencer partnerships and hashtag strategies
• Optimize ad spend and increase ROI on marketing efforts
• Generate quality leads through various digital channels
• Craft email marketing campaigns that convert
• Understand and utilize SEO techniques for improved visibility

Course Structure

The course is divided into five main sections:

1. Online Advertising Ecosystems
2. Evaluation of Online Display Campaigns
3. Online Reviews and Sentiment Analysis
4. Social Media /Social Network Analysis
5. Analysis of Social Media Big Data

Each of these sections likely encompasses various subtopics and practical exercises to ensure a comprehensive understanding of the subject matter.