Marketing Digital: Desde SEO hasta Analítica de Datos

Offered by Universidad Anáhuac Online through edX

Course Description

"Marketing Digital: Desde SEO hasta Analítica de Datos" is an innovative and comprehensive course designed to immerse you in the dynamic world of digital marketing. This course equips you with the essential knowledge and skills needed to thrive in today's rapidly evolving business landscape.

You'll explore fundamental principles of digital marketing, craft targeted strategies using Customer Journey mapping and Marketing Funnel analysis, delve into SEO and SEM, and learn about email marketing, influencer partnerships, and social media platforms. The course also empowers you to decode and interpret data, enabling you to measure the return on investment of your digital strategies accurately.

What You'll Learn

  • Fundamentals of digital marketing and its impact on business
  • Customer Journey mapping and Marketing Funnel analysis
  • SEO and SEM strategies for improved online visibility
  • Email marketing techniques and influencer partnerships
  • Social media marketing across various platforms
  • Data analysis and interpretation for measuring marketing ROI
  • Creating and executing comprehensive digital marketing strategies

Course Content

  • Foundations of digital marketing
  • Customer journey and marketing funnel concepts
  • Strategies for enhancing customer experience
  • Social Media and promotional channels
  • Search engine particularities and optimization
  • Paid advertising and positioning
  • Metric measurement and tracking

Who This Course Is For

  • Marketing professionals looking to update their skills for the digital age
  • Entrepreneurs and small business owners wanting to boost their online presence
  • Students pursuing careers in marketing or business
  • Anyone interested in understanding how digital marketing works in today's business world

Real-World Applications

  • Develop and implement effective digital marketing strategies for businesses
  • Optimize websites and content for better search engine rankings
  • Create engaging social media campaigns across various platforms
  • Analyze marketing data to make informed business decisions
  • Improve customer engagement and conversion rates through targeted digital strategies
  • Measure and demonstrate the ROI of digital marketing efforts

Syllabus

  • Section 1: Digital Marketing Fundamentals
  • Section 2: Customer Journey and Marketing Funnel
  • Section 3: Search Engine Optimization (SEO) / Search Engine Marketing (SEM)
  • Section 4: Social Media Marketing and Promotional Channels
  • Section 5: Data Analysis