Business Management and Entrepreneurship

Course Description

Welcome to the exciting world of Business Management and Entrepreneurship! This comprehensive course is designed to provide you with a deep understanding of managerial and entrepreneurial processes. Whether you're an aspiring business leader or looking to enhance your current skills, this course will equip you with the theoretical foundations and practical tools necessary to excel in the dynamic business environment.

What Students Will Learn

• Fundamentals of business governance and management cycles
• Organizational models and leadership styles
• Human resource management and motivational techniques
• Strategic planning and competitive advantage creation
• Key management disciplines: marketing, production, finance, HR, logistics, and supply chain
• Decision-making tools and performance evaluation methods
• Business case analysis and problem-solving skills

Prerequisites

No specific prerequisites are required for this introductory-level course. However, a general interest in business and management concepts would be beneficial.

Course Coverage

• Business purposes and management cycles
• Organizational structures and models
• Leadership styles and motivational techniques
• Strategic analysis tools (Five Forces, Value Chain, SWOT, VRIO)
• Marketing and commercial management
• Production and operations management
• Corporate finance and financial planning
• Human resource management
• Logistics and supply chain management
• Performance evaluation methods
• Investment evaluation techniques
• Business planning and feasibility studies
• Inventory management techniques

Who This Course Is For

• Aspiring entrepreneurs and business owners
• Students pursuing business-related degrees
• Early-career professionals looking to advance in management roles
• Individuals seeking to enhance their business acumen and decision-making skills
• Anyone interested in understanding the core principles of business management

Real-World Applications

• Developing and implementing effective business strategies
• Making informed decisions based on financial and market analysis
• Managing teams and fostering a positive work environment
• Evaluating investment opportunities and business performance
• Creating comprehensive business plans for new ventures or existing companies
• Optimizing operations and supply chain processes
• Conducting market research and developing marketing strategies
• Navigating complex business challenges with confidence

Syllabus Overview

1. Introduction to Business Management and Entrepreneurship
2. Organizational Structure and Leadership
3. Strategic Management and Competitive Advantage
4. Marketing and Commercial Operations
5. Production and Operations Management
6. Corporate Finance and Financial Planning
7. Human Resource Management
8. Logistics and Supply Chain Management
9. Performance Evaluation and Decision-making Tools
10. Business Planning and Feasibility Studies
11. Case Studies and Practical Applications

This comprehensive course, taught in Italian with Italian transcripts, promises to be an invaluable resource for anyone looking to excel in the world of business management and entrepreneurship. Don't miss this opportunity to gain the knowledge and skills that will set you apart in today's competitive business landscape!