Marketing: Tips for Adopting & Embracing Your Company’s Brand Voice
Passionately convey your company’s brand messaging with brand strategist and designer Liz Pienaar!
- Difficulty Level
- Introductory
Passionately convey your company’s brand messaging with brand strategist and designer Liz Pienaar!
Passionately convey your company’s brand messaging with brand strategist and designer Liz Pienaar!
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Attention Artists! Print-on-demand has evolved into the most direct way for us to monetize our art!
The problem? There’s a million different P.O.D. companies, with a million different business models. The industry is constantly evolving, and there's NO road map. Basically, it’s a jungle out there.
So, which TYPE of company is right for our business, our goals, our values, and our own preferred way of doing things?
The P.O.D Primer for Artists is HERE to HELP!
In this class, you will learn:
• P.O.D. companies by Type, including Pros, Cons, and what to keep in mind should you move forward
• What an A.P.I. is, what it does and HOW it can directly affect YOUR bottom line
• What is Single-Source (and why it's important for you to know what it is and its potential benefits to you)
By the end of this class you will:
• Have a good base understanding of how different Types of P.O.D. companies operate
• Know what YOUR non-negotiables are, and also know where YOU feel comfortable being more flexible
• Know which TYPE or TYPES of P.O.D. suppliers will work BEST for YOUR needs
• Have a CLEAR picture of the of the P.O.D. industry landscape
• Know what an A.P.I. is, and WHY it's important to YOUR $ bottom line
• Have a PATH, have a PLAN, and have the CONFIDENCE in knowing what you want to achieve with P.O.D.
This class delivers the Pros, the Cons, and everything in-between, so you can so you can get CLEAR on what TYPES of P.O.D. companies are out there, HOW they operate, and IF they align with YOU, so you can confidently choose the best TYPE of P.O.D. company (or companies) that fit in BEST with YOUR business.
See you in class!!
:)
Kathy
The more you understand your dream customer, the more your business will grow. Join entrepreneur and author, Jodie Cook, as she helps you get crystal clear on your dream customer so you can create content they love to watch, read and listen to.
You've spent quite a bit of time and energy developing a brand that both you and your client love. So, once it leaves your hands, how do you ensure that the identity is implemented in a way that does the brand justice? The simple answer is to develop a style guide.
Whether you are working with an identity for a client or for your own business, a style guide is an incredibly helpful tool. It ensures that the image you present to the world is consistent across all media, no matter who is doing the work. And whether your brand is large or small, it can greatly simplify the design and production process.
What You'll Learn
In this class, we'll cover: