Course Description

This entrepreneurship course offers insights into the process of thinking like an entrepreneur and acting like an innovator, which is essential not just for new business start-ups but also within established organizations. The course revolves around Entrepreneurial Thought & Action® (ET&A™), a methodological approach that provides a roadmap to discover and exploit opportunities across various sectors and organizational types.

What Students Will Learn

• Application of Entrepreneurial Thought and Action® in multiple contexts, from new ventures to internal corporate innovations.
• Key concepts and analytical tools necessary for assessing entrepreneurial opportunities and business ventures.
• Techniques for effectively developing, valuing, and capturing opportunities into actionable business proposals.
• Communication skills to articulate business ideas concisely and persuasively.

Prerequisites or Skills Necessary

No specific prerequisites are required for this course, making it accessible to anyone interested in developing their entrepreneurial mindset.

Course Coverage

• Introduction to Entrepreneurial Thought & Action® methodology.
• Analysis of opportunities in various entrepreneurial contexts.
• Strategies for idea validation and opportunity assessment.
• Effective communication techniques for pitching business ideas.
• Developing and formalizing business concepts and initiatives.

Who This Course Is For

This course is suitable for anyone looking to enhance their ability to think entrepreneurially and innovate within various organizational roles, including:

• Aspiring entrepreneurs and existing business owners.
• Business students and professionals seeking to innovate within their roles.
• Individuals interested in understanding the dynamics of business opportunity creation.

Real-World Application of Skills

Learners can apply the insights and methodologies from this course to:

• Start new ventures equipped with a strategic action plan.
• Drive innovation and change within existing organizations.
• Enhance career prospects through distinct entrepreneurial and innovative approach.

Syllabus

While a specific syllabus is not provided in the provided content, it typically includes modules covering foundational concepts of entrepreneurship, application of ET&A™, case studies, and project work.