Course Description

Welcome to our advanced-level course on Platform Business Models, offered by the prestigious IIMBx. This comprehensive MOOC takes a strategic approach to understanding businesses that operate as platforms, a revolutionary model that's reshaping the modern business landscape. Unlike conventional pipeline business models, platform businesses face unique challenges and opportunities that require specialized knowledge and skills to navigate successfully.

What Students Will Learn

• The fundamental differences between conventional and platform business models
• The economics and strategies behind building and scaling a successful platform firm
• The critical role of complementors and ecosystem participants in platform operations
• The nuances of key decisions in architecting and operating a platform business
• Network effects and their impact on platform ecosystems
• Pricing strategies specific to platform businesses
• Value architecture and trade-offs in platform openness
• Competition and regulation in platform ecosystems

Pre-requisites

• A basic understanding of microeconomics and macroeconomics
• Familiarity with competitive strategy concepts
• English language proficiency (as the course is conducted in English)

Course Modules

• Module 1: Introduction to core concepts of platforms and network economics
• Module 2: Network effects in platforms and ecosystems, network mobilization strategies
• Module 3: Platform pricing decisions and various pricing models
• Module 4: Value architecture of platform firms, including openness and proprietary strategies
• Module 5: Competition in platform ecosystems, managing oligopolistic markets, and platform regulation

Who This Course Is For

• Business professionals looking to expand their knowledge of modern business models
• Entrepreneurs interested in launching or scaling platform businesses
• MBA students and advanced undergraduates in business-related fields
• Technology professionals seeking to understand the business side of digital platforms
• Policymakers and regulators interested in the dynamics of platform economies

Real-World Applications

• Develop and implement platform business strategies for startups or existing companies
• Identify and capitalize on network effects in various industries
• Design effective pricing strategies for multi-sided platforms
• Make informed decisions about platform openness and ecosystem management
• Navigate regulatory challenges in platform-dominated markets
• Analyze and predict trends in platform-based industries
• Consult for businesses transitioning to or competing with platform models

By mastering the concepts taught in this course, you'll be well-equipped to thrive in the increasingly platform-dominated business world, whether as an entrepreneur, manager, consultant, or policymaker. Join us on this exciting journey to unlock the potential of platform business models and shape the future of global commerce.