This course starts with the basic understanding of classical theory of pricing. It then progresses towards understanding and analysing cost-based pricing heuristics, demand curve analysis, and competition based pricing.
An advanced-level course by IIMBx
"Pricing Decisions: An Economic Approach" is an advanced-level course offered by IIMBx that delves into the complex world of pricing strategies for products and services. This comprehensive course provides business owners and professionals with a solid economic framework to make informed and effective pricing decisions. By exploring the intricate interplay of costs, competition, and customer factors, learners will gain a deep understanding of how to set prices that align with their company's objectives and market dynamics. The course also addresses the impact of recent global events, such as COVID-19, on pricing strategies, making it highly relevant in today's ever-changing business landscape.
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This course provides a strategic perspective to understanding platform business models. In contrast to traditional pipeline businesses, platform business models need different treatment, both in terms of strategies and operations. This course will discuss the unique economics of platform businesses, and the specific decisions leaders in platform firms need to take.
International corporations can trigger significant cultural shifts and environmental impacts. For example, when foreign corporations set up large mineral extraction operations in developing countries, both culture and environment are altered. Ethical concerns arise when manipulative marketing techniques are used to mislead foreign consumers, especially about potentially harmful products. In this course, you will consider the ethics of these types of global influence.
Building on the “grand strategy” perspective employed throughout the America’s New Map (ANM) course series, learn to unlock new customers and markets through differentiated strategic brand development that addresses the core consumer demands of the majority global middle class while effectively working across superpower economies — and their regional spheres of influence — to achieve brand awareness and brand positioning that meets your company’s long-term goals.
