This dynamic and comprehensive course, "Global Brand Strategy for Product Managers," is designed to equip product managers with the essential skills and knowledge needed to navigate the complex landscape of global markets in today's rapidly changing business environment. Drawing on insights from the ANM course series, this course offers a deep dive into the strategies, techniques, and tools necessary to build powerful brand purpose and equity on both global and regional scales.
While there are no specific prerequisites listed, students would benefit from:
Graduates of this course will be well-equipped to: