edX: Email digest testing 1
Short description
- Duration
- 105 weeks
- Difficulty Level
- Introductory
Short description
Welcome to this exciting and comprehensive introductory course in Business & Management offered by edX! This course is designed to provide you with a solid foundation in key business concepts and management principles, equipping you with the essential knowledge and skills needed to thrive in today's dynamic business world.
In this course, you will gain a deep understanding of fundamental business concepts and develop practical management skills that are highly valued in the professional world. You'll explore various aspects of business administration, including:
One of the great aspects of this course is that there are no prerequisites required! Whether you're a recent high school graduate, a career changer, or simply looking to enhance your business acumen, this course is designed to accommodate learners from all backgrounds. All you need is a curiosity about the business world and a willingness to learn and engage with the course material.
This course is perfect for:
The skills and knowledge gained from this course have immense practical value in the real world. You'll be able to:
By mastering these skills, you'll be well-equipped to pursue various career opportunities in business and management, start your own venture, or apply business principles to enhance your current role.
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International corporations can trigger significant cultural shifts and environmental impacts. For example, when foreign corporations set up large mineral extraction operations in developing countries, both culture and environment are altered. Ethical concerns arise when manipulative marketing techniques are used to mislead foreign consumers, especially about potentially harmful products. In this course, you will consider the ethics of these types of global influence.
Labor and production standards, meant to ensure the safety of workers and consumers, are neither universally accepted nor always enforced. Where local governments fail to act, global corporations may receive pressure to step in. In this course, you will consider ethical questions about the role of international businesses in preventing harm abroad.
Sustainable development represents a shift from our current system of inequitable capitalism to one that prioritizes prosperity for all, while remaining conscious of its environmental impact and sustainability for future generations. Learn why sustainable development has been adopted by countries and multilateral organizations around the world, and how this approach is transforming the way we live, work, and govern our planet.
With rapid globalization and proliferation of social media, businesses and organizations are in face of enormous communication challenges. By seeing challenge as opportunity, this course aims to unfold communication challenges induced by the rise of social media and offer solutions to overcome these challenges.
Building on the “grand strategy” perspective employed throughout the America’s New Map (ANM) course series, learn to unlock new customers and markets through differentiated strategic brand development that addresses the core consumer demands of the majority global middle class while effectively working across superpower economies — and their regional spheres of influence — to achieve brand awareness and brand positioning that meets your company’s long-term goals.