About this Course

This business and management course focuses on strengthening your understanding of how firms compete using analytical approaches that support business strategy. The course perspective is that of a manager or CEO, looking at the overall picture of a business and its environment.

Students will gain insights into:

• The meaning of managing a firm strategically
• Methodologies for analyzing the industry in which a firm competes
• Techniques for creating and sustaining competitive advantage

• Industry and competitive analysis
• Resource and competency analysis
• Strategy analysis across corporate and business levels

No prerequisites are required for this course, making it accessible to those new to business and management studies.

• Understanding the strategic management process
• Methods for external and internal environment analysis
• Developing strategies for competitive advantage
• Strategic decision-making for multi-business firms

This course is ideal for aspiring managers, current managers, and CEOs who are seeking to deepen their understanding of strategic management within business contexts.

Skills learned in this course can be applied in various real-world business settings, such as strategic planning, competitive analysis, and corporate leadership, providing learners with tools to enhance business performance and decision-making.

1. Week 1: Introduction to Strategic Management
2. Week 2: Analyzing the External Environment
3. Week 3: Analyzing the Internal Environment
4. Week 4: Competitive Positioning
5. Week 5: Managing the Multi-business Firm