Course Description

This four-week course offers students deep insights into the rationale behind various global business models and their approaches to innovation aimed at fulfilling customer expectations. Through different perspectives, the course analyzes how digital transformations and new technologies have reshaped the way businesses operate and tackle emerging market challenges while striving for continuous improvement in value creation.

What Students Will Learn

• Analyze diverse business models and the impact of technological advancements.
• Understand the methodologies of both waterfall and agile project management.
• Explore the concept of growth hacking and methods for market growth optimization.
• Grasp the significance of digital branding and customer-centric strategies for market success.
• Examine customer engagement and satisfaction for enhancing business-client relationships.
• Assess the efficacy of digital campaigns across various online platforms.

Prerequisites or Skills Needed

A Bachelor's degree is required to enroll in this course, as it is crafted for learners who have a foundational understanding of business concepts but are seeking to expand their knowledge in business innovations driven by digital technologies.

Key Topic Coverage Includes:

• New Business Models in the Digital Era
• Agile vs. Waterfall Methodologies
• Principles of Growth Hacking
• Importance of Branding in the Digital Age
• Enhancing Customer Satisfaction and Engagement
• Effective Digital Marketing Campaigns

Who This Course is For

This course is targeted at mid-level professionals and managers in the business sector who aim to enhance their expertise in modern business practices influenced by technological innovations and digital marketing strategies.

Real-World Applications

Skills acquired from this course can be applied to:

• Leading transformation projects that integrate digital technologies into business operations.
• Developing robust marketing strategies that align with both traditional and digital media channels.
• Improving customer relations and satisfaction through effective engagement strategies.
• Utilizing agile methodologies to enhance project management and responsiveness to market changes.

Syllabus

1. Week 1: Global Business Models by Technological Growth
   • Digital Waves
   • Value Creation
2. Week 2: The Impact of Agile and Growth Hacking in Business
   • Agile Mentality
   • Growth Hacking
3. Week 3: Digital Branding and Customer Engagement
   • Digital Branding
   • Customer Engagement
4. Week 4: Develop an Effective Digital Commerce Presence
   • Digital Commerce
   • Online Platforms