The first MOOC to teach internationalization and localization end to end. Learn how a digital product needs to be designed to be world-ready and how it is getting adapted to the needs of all its international target markets. This introductory course covers all the basics!
This course provides a comprehensive overview of the processes involved in adapting digital products for global markets. Whether you're a developer, project manager, or simply curious about how software and websites are launched internationally, this course offers valuable insights into the world of internationalization and localization.
While no specific prerequisites are required, knowledge of a language other than English can be helpful but is not mandatory. The course is designed for individuals with an advanced level of understanding in computer science or related fields.
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Explore international diversity of conveyance rules applicable to several transactions, including highly globalized ones, by comparing American law, German law, and Japanese law. Learn the approaches, to what extent, and how international harmonization should be achieved to take part in such an open-ended discussion in the future.
International corporations can trigger significant cultural shifts and environmental impacts. For example, when foreign corporations set up large mineral extraction operations in developing countries, both culture and environment are altered. Ethical concerns arise when manipulative marketing techniques are used to mislead foreign consumers, especially about potentially harmful products. In this course, you will consider the ethics of these types of global influence.
Learn what it takes to tailor digital products for international markets through localization. See how translation works in today’s industry. Find out what other steps a localization project entails and how cost, schedule and quality are managed.
The course is aimed at providing a comprehensive knowledge into the world of international trade finance. The course comprises of various trade finance products for exporters and importers, Sanctions scenario, emerging trends in International Trade Finance and latest technological innovations.
Global value chains (GVCs) now account for almost half of all international trade. In this age of global value chains, learn how GVCs can become more sustainable and inclusive. Explore the ways in which countries can work together to create deeper reforms and predictable policies that encourage shared and sustained GVC participation. Based on the World Bank Group 2020 World Development Report (WDR), participants will learn from Bank economists about trading for development. Especially at a time when the world economy and supply chains are challenged by the COVID-19 crisis, GVCs and their significance in international trade and economic growth across the world are more important than ever.
With rapid globalization and proliferation of social media, businesses and organizations are in face of enormous communication challenges. By seeing challenge as opportunity, this course aims to unfold communication challenges induced by the rise of social media and offer solutions to overcome these challenges.
Building on the “grand strategy” perspective employed throughout the America’s New Map (ANM) course series, learn to unlock new customers and markets through differentiated strategic brand development that addresses the core consumer demands of the majority global middle class while effectively working across superpower economies — and their regional spheres of influence — to achieve brand awareness and brand positioning that meets your company’s long-term goals.
