SNUx: 4th Industrial Revolution & New Business Model

SNUx: 4th Industrial Revolution & New Business Model

by Seoul National University

Business Models in the 4th Industrial Revolution

Course Description

Welcome to "Business Models in the 4th Industrial Revolution," an exciting and comprehensive course that delves into the transformative impact of emerging technologies on business landscapes. This course offers a deep dive into the heart of the 4th Industrial Revolution (4IR), exploring how cutting-edge technologies like IoT, cloud computing, big data analytics, AI, 3D printing, autonomous electric vehicles, and blockchain are reshaping business models across industries.

In this course, you'll gain a thorough understanding of the technology enablers driving the 4IR and learn how to navigate the paradigm shifts they're causing in the business world. We'll explore state-of-the-art developments in innovation and entrepreneurship theories, with a special focus on customer-centric approaches, platform and ecosystem strategies, and the evolution of business models towards Product-Service Systems (PSS).

What Students Will Learn

  • A comprehensive understanding of the 4th Industrial Revolution and its impact on business
  • The concept and importance of business models in the context of technological innovation
  • Tools for developing and analyzing business models, including Business Model Canvas and Value Proposition Canvas
  • Strategies for platform ecosystems and two-sided markets
  • The principles of servitization and Product-Service Systems
  • Lean startup methodologies and customer-focused approaches
  • The impact of emerging technologies on business models
  • Business model perspectives on the autonomous electric vehicle industry

Prerequisites

There are no specific prerequisites for this course. However, a basic understanding of business concepts and an interest in technology and innovation would be beneficial.

Course Coverage

  • Background and concept of the 4th Industrial Revolution
  • Business model development tools and techniques
  • Platform Ecosystem Strategy
  • Servitization and Product-Service Systems
  • Lean startup methodologies
  • Impact of emerging technologies on business models
  • Customer focus and value proposition development
  • Big data analytics in business
  • Autonomous electric vehicles and their business implications
  • Blockchain technology and its business applications

Who This Course Is For

  • Entrepreneurs looking to launch innovative businesses in the 4IR era
  • Business professionals seeking to understand and adapt to technological disruptions
  • Students of business, technology, and innovation
  • Corporate leaders driving evolutionary and revolutionary innovations
  • Anyone interested in the intersection of technology and business strategy

Real-World Application of Skills

  • Developing innovative business models for startups or existing companies
  • Identifying new opportunities created by emerging technologies
  • Adapting existing business strategies to thrive in the 4IR landscape
  • Implementing customer-centric approaches in product and service development
  • Designing platform and ecosystem strategies for business growth
  • Leveraging emerging technologies to create competitive advantages
  • Navigating the challenges and opportunities of digital transformation

Syllabus

Lecture 1: Introduction
Lecture 2: Platform Ecosystem Strategy
Lecture 3: Customer Focus, Cloud Computing & Product-Service System
Lecture 4: Additive Manufacturing & Entrepreneurship
Lecture 5: Big Data Analytics
Lecture 6: Autonomous Electric Vehicles
Lecture 7: Blockchain 1
Lecture 8: Blockchain 2
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